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A Guide to Mattress Dimensions and Sizes for Furniture Retailers

February 14, 2018, 4:03 pm


Most furniture retailers focus on the designs and framework of bedroom sets when displaying their collections. However, it’s also important to focus on the materials that come along with the furnishings. One of the most important aspects of bed sets that are often times ignored are the mattresses that come with them.

Whether you’re catering to hoteliers or homeowners, it’s important to be consistent when it comes to quality. Customers rely on retailers to provide them with quality products that can last for years.

Mattresses complement bed sets and make them appear comfortable and reliable. An empty frame will prove to be difficult for customers because they will not know whether the product will be comfortable and secure.

Working with Dimensions

If a bed is large and the mattress is slightly smaller, it can make the framework look out of shape. Even if the difference is small, it can change the way your collection looks. Therefore, it’s important to invest in the right mattresses and look into dimensions. This can help make your exhibitions look homely and inviting.

Here are a few common mattress sizes and dimensions to be aware of:

Bed Type

Mattress Size/Dimension


39 x 74

Twin XL

39 x 80

Full Size

54 x 74


60 x 80


76 x 80

California King

72 x 80


Common Mattress Sizes

After noting the dimensions and which one works for which type of bed, it’s important to look further into the sizes in order to display your collections properly:

Twin Bed Dimensions

This mattress is the smallest size available in the market. It’s perfect for one adult or one child. The dimensions of the mattress are around 39 inches wide by 74 inches long.

Twin XL Bed Dimensions

This type of mattress is approximately 6 inches longer in length than a normal twin-sized bed. These are approximately 39 inches wide by 80 inches long.

Full Bed Dimensions

Full size mattresses are approximately 16 inches wider than their twin-sized counterparts. They are 54 inches wide by 74 inches tall. They’re perfect for children aged 11-15.

Queen Bed Dimensions

Queen size mattresses are wider than full size mattresses, providing more space and room for two people. They are also the most popular mattress size in the market. With the dimensions of 60 inches wide by 80 inches long, they’re the right choice to invest in when catering to hoteliers or homeowners.

King Bed Dimensions

King size beds offer the maximum amount of sleeping space. The dimensions are approximately 76 inches wide by 80 inches long. This means that by combining two XL twin-sized beds, you will get one king size bed.

California King Bed Dimensions

The California king mattress is approximately 72 inches wide by 84 inches long.

Despite being 4 inches narrower than a king size bed, it is 4 inches wider. The mattress can be adjusted and is perfect for catering to a family with toddlers because it provides ample space for 4 people to fit. It is also perfect for catering to hoteliers who own 5 star hotels, and are looking for large-sized bed sets.

We offer exclusive wholesale European furniture to vendors and retailers. From Spanish to Italian furniture, we offer both modern and traditional bed sets.

Browse through our extensive catalogue if you are looking for wholesale furniture in New York. Feel free to contact us for further information.

A Guide to Furniture Fabric: What Retailers Should Know

February 14, 2018, 4:02 pm


One of the first things customers look for when choosing furniture for their homes or business is the design. The structure—wood or metalwork—is what appeals to the eye. A piece of furniture does not have to be intricate or decorated with various patterns to be visually appealing.

A simple, minimalistic look blended with contemporary or traditional craftsmanship is what makes furnishings aesthetically alluring. But there is another important aspect that most furniture retailers forget that can result in loss of profit. That is the fabric of the furnishings.

The Guide to Furniture Fabrics

In order to become a furniture connoisseur, you have to first understand the materials used to build furnishings. This is especially true if you’re marketing wholesale European furniture. European-style utilizes state-of-the-art machinery to create lucrative and interesting designs. The fabric that is also made using some of the best materials in Europe.

Spanish and Italian furniture utilizes labor and technology to produce high quality collections. This is why their fabrics are some of the best in the global market. Here are a few things to consider when you’re investing in furnishings with high quality fabrics:

It’s All About Variety:

Choosing a specific design will only limit the type of collection you’re marketing. Your customers are different from each other. While your target audience is going to be specific, the choice of your customers will vary from individual to individual. It’s not necessary that a businessperson will like the same set as a homeowner.

Therefore, choose from a plethora of options when choosing furnishings with beautiful fabric. You can even take help from swatches to find out the type of materials used.

Never Compromise on Quality:

The patterns and structures printed may look beautiful but that’s the second most important aspect of fabrics. The first thing to check is the quality of the material. If there are threads sticking out or if the texture feels rough to touch, you’re looking at furniture with poor quality materials.  Check to see if you can get free samples for your shop. If the samples stay as they are and do not deteriorate, you’ve got a winner.


Often times retailers wonder how long the fabric will last. This is a tough question to answer because it depends how the furnishings will be used.

But every fabric comes with a ‘rub-test’. A small machine is used to “rub” the materials of the fabric until it hits a certain number that is considered suitable for upholstery. This was method was developed during the WW2 for testing parachute fabric.

If the materials are good to go, they can last for a couple of years.

Make Sure it Doesn’t Warp

When displaying furniture in your showroom, make sure the yarn of the fabric does not warp. This means that if the threads start sticking out and the cloth starts rolling up, you have a problem. Return the collection immediately and invest in one that does not warp.

The yarn of the fabric should be durable, reliable and have a soft, smooth texture.

When it comes to displaying furniture for commercial organizations or homeowners, nothing beats the class, and extravagance of European-style furniture.

Take a look at our extensive catalogue if you are looking for wholesale furniture in New York. Feel free to contact us for further information.

A Guide to Displaying Furniture for Professional Environments

February 14, 2018, 3:53 pm


Furniture plays an important role in boosting productivity and creativity in organizations. It helps employees find their creative drive by offering inspiration through artistic and unique structures, and comfort through soft fabrics.

But choosing the right collection to display in your exhibition can be difficult when catering to businesses. Since businesses have to keep up with the ever-changing technological trends, they need furnishings that complement their specialty.

This is where contemporary European furniture comes in.

\    The Beauty of Contemporary European Furniture

Displaying the same designs every year will result in loss of customers and profit. Your customers need something unique and interesting that adds a touch of sophistication.

One mistake retailers make when displaying furniture to commercial organizations is displaying collections that are lavish in baroque. Complex structures and designs are aesthetically pleasing but they can be distractive.

European furniture uses the latest designs with simple structures that add a unique but sophisticated touch to the interior. One good example is of Italian furniture where even the most intricate design is minimalistic art.

When displaying collections for professionals, it’s important to identify the target audience. The type of collection you are exhibiting depends on the type of business you are targeting. But as a general rule, you should use the following guidelines:

\    Make Sure to Use LED Lights Where Needed

Dim and dull lighting can hide the features of the furniture and interior. Avoid using yellow bulbs and energy savers. They create shadows and are better for highlighting small wall units.

Using LED lights can create a brightly lit environment and help customers pay attention to details.

\    Don’t Crowd the Room

You may have many collections to display but when creating an exhibit for a specific set, it’s advised that you don’t crowd the room with different collections. Keep it neat and simple. If you are displaying tables and chairs, then you want to avoid distractions.

Use artificial plants and not ornamental décor pieces. This will help customers focus on the furniture and not the decoration.

\    Match the Wallpapers

Wallpapers should complement the interior and furniture, not take the spotlight away. Therefore, make sure that you use simple wallpaper designs that complement the displays. This will help your collections take away the limelight and customers can focus on the details and structures, rather than the walls.

We offer exclusive wholesale European furniture to vendors and retailers. From Spanish to Italian furniture, we offer both modern and traditional collections for commercial organizations.


Browse through our extensive catalogue if you are looking for wholesale furniture in New York. Feel free to contact us for further information. 


Carving a Market Niche with European Furniture: The Pros of Investing in European Furnishings

October 23, 2017, 3:27 pm

When it comes to investing in new furnishings, consumers often look for something unique and new to the market. They want to create a dynamic look and add an individual personality to each room in their home or organization. The type of customer you're catering to plays a major role in deciding the type of collection you should display.

Homeowners prefer something that can add a 'homely' look to their interior. Depending on their taste, they also want furnishings that can add a touch of 'elegance' to each room. In other words, they want to create a homely atmosphere but with a touch of luxury.

Business organizations want something that can help them look professionally appealing to potential clients. Since workplaces use advanced technology and are required to keep up with their competitors, they want furnishings that can help them appear more sophisticated, creative and interactive. 

It can be challenging to cater to both types of consumers. This is where European furniture comes into the spotlight.

With unique and complex designs, a fresh look with every collection, you can carve a market niche with each collection.


The Advantages of Displaying European Furniture Keeping up with your competitors can be difficult if they have a strong customer following. However, it's not impossible. Since North American furniture reuses the same structures and patterns every few years, the designs can become generic. With European furniture, retailers don't have to worry about generic designs. Both Italian and Spanish furnishings blend modern with traditional designs, creating unique motifs and intricate structures. Retailers will find displaying these collections in their exhibits because:

European Furniture Uses High Quality Materials


From the high quality fabrics to the exceptional craftsmanship, European furniture manufacturers utilize state-of-the-art technology to create lucrative products for retailers.

Every collection is created using brilliant woodwork, with intricate structures and a blend of contemporary with classical designs.

European Furniture Adds Personality to Spaces

Unlike local furniture, european furniture adds a personality to the interior. This is because the furnishings are crafted creatively and comes in stunningly beautiful colors. Italian furnishings use neutral colors and have a sophisticated look to their pieces while Spanish furnishings are perfect for adding color to living rooms and bedrooms.

Furniture For Consulting Firms: All You Need to Know

July 25, 2017, 3:48 pm

As a furniture retailer, you're already aware of the importance of maintaining your brand's image. Your brand is your business's identity and without a good brand image, potential consumers will associate your business negatively.

Understanding Customer Requirements


Before catering to consulting firms, it's imperative to understand their requirements. Just as your furniture showroom is what attracts potential customers, a commercial organization's working environment attracts potential clients.

Each firm has its own requirements. However, in order to cater to other businesses, your customers need to create a professional office atmosphere. 

One of the first things clients notice is the interior and appearance of the firm they're doing business with. This is one of the deciding factors for whether or not they want to do business with that certain firm.

Consulting firms have all sorts of businesses coming in to seek management advice. Therefore, it's important to display furnishings that are modern and have a 'futuristic' look to them. 

The Benefits of European Furniture


Consulting firms have to keep up with the ever-changing technological world. They have to have a professional environment d have to make sure they're not lagging behind their rivals. Therefore, when catering to these firms, make sure to display contemporary furnishings and not something antique or .

You will also have to offer something outstanding and unique that can help create an advantage for your customers. This is where European furniture comes in. Italian furnishings are known for their intricate and stunning designs. With a modern style of craftsmanship and complex structures, Italian furniture has carved a name for itself in the global furniture market.

Unavailable in the local market, you will be creating a unique display for your customers. With a variety to choose from, your customers will be able to experiment with different designs and aesthetics, and see what fits their brand's image best.

Displaying Italian Furnishings


Italy is known for its leather crafts. Italian leather sofas have become the epitome of good quality furnishings. You can start by creating a separate display for Italian leather sofa collections and keep the display minimalistic. These sofa collections highlight the structure of the room and take the spotlight.

Italian tables and chairs are also known for their intricate but stunningly beautiful structures. You can place these together in a separate display, away from crowded displays so that their features are not hidden.

Add plants instead of decoration pieces so that your customers can focus on the beauty of the furnishings. Paintings and simple wall units also help.

ESF Wholesale Furniture offers European-style furnishings to vendors and furniture retailers. If you are looking for wholesale European furniture in New York, contact us today.

Keeping it Simple with Spanish Furniture: The Benefits of Traditional Spanish Furnishings

July 25, 2017, 3:46 pm

When it comes to furniture, some consumers prefer traditional and some prefer contemporary. Their choice depends on their requirements, and as a furniture retailer, you are aware of the value of both types of furnishings.

Those who are homeowners oftentimes pick traditional and classical collections because of the elegant look they add to the interior. And those who work in a professional environment prefer to invest in furnishings that give workplaces a 'futuristic' look.

But if your target audience is homeowners, a blend of classical and contemporary design will suffice; you could also go for something traditional. Spanish traditional furnishings are ideal for homeowners who are looking for something to boost their interior's appearance and create a warm environment.

Furthermore, in addition to boosting the interior's appeal, traditional furnishings have a deep root of culture and traditions behind the origin of their designing.

The Benefits of Spanish Traditional Furniture


Spanish furnishings are known for their beautiful structures and unique designs. The patterns carved in classic Spanish woodwork are what make the collections beautiful.

Whether it's bedroom collection sets or the beautiful, fun and creative sofa sets—Spanish furnishings are a category of their own.

By displaying such eccentric but beautiful pieces, you will be able to boost your sales and carve a market niche. Here's how:

Adding a Unique Look to Your Showroom


By adding Spanish furnishings to your exhibitions, you will be offering something new and fresh to your customers. Because North American furniture is produced in bulk, with the same patterns and designs recycled every few years, consumers want something that adds personality to their homes.

This is why Spanish furnishings are popular worldwide. They use exceptional woodwork to create exquisite designs and structures. Every pattern carved into the collection sets is unique and different from other designs.

Exceptional Quality Wood


Most traditional Spanish collection is made from wood. Spanish furniture manufacturers use high quality wood to create their collections. From bedroom sets to dining tables, the remarkable woodwork is not the only beautiful aspect. The wood used is durable, resistant to moisture and does not chip around the edges.

A Sneak Peek into Culture and History


Since Spanish furniture takes inspiration from Spanish culture and history, you can research into the different designs and patterns, and create a miniature infograph for each set. This will make your display interesting, interactive and unique.

At ESF Wholesale Furniture, we cater to all your European-style furnishing needs. Whether you're looking to display Italian Furniture or Spanish collections, we have what you're looking for. Feel free to contact us for further details.

Mistakes to Avoid When Displaying Italian Furniture

June 28, 2017, 11:29 am

Italian furniture has made a name for itself in the global furniture market because of its high quality collection sets. From beautifully crafted contemporary formal dining sets to modern leather sofas —there's isn't a collection Italian furnishings can't compete against.

As a furniture expert, you know the value of Italian furnishings and how they can help build consumer loyalty, as well as boost sales. This is because the best craftsmanship goes into creating and structuring these collections.

But many furniture retailers make mistakes when displaying European furniture which results in financial loss for their business. This is because European furnishings are of high quality and are in a complete class of their own. Displaying them in a similar manner as local collection sets will mask their intricate designs and beauty.

So how can you highlight your Italian furnishings without hiding their intricate structures and beautiful designs?

Displaying Italian Leather Sofa Sets


Italy's furniture market is known for its leather products. Italian leather sofas have carved a name for themselves in the global market. This is because of their minimalistic but elegant look. The quality of leather used is exceptional and the wooden structure inside is made of the finest quality of wood in Europe.

In order to highlight the features of Italian sofa sets, make sure to place them in a separate room. Keep the room simple as these collections use minimalistic designs and focus more on comfort. Make sure not to use any decoration pieces that will take away the spotlight from the collection. Instead, use artificial plants as a replacement for vases. 

Do not use carpeting, instead use a rug and place it in the middle. This will give the room a simple and clean appearance.

Displaying Modern Italian Bedroom Sets


Modern Italian bedroom sets are the epitome of elegance. They give the room a sophisticated, elegant look. Furthermore, their beautiful and stunning designs are what you want to highlight. The furnishings are built using the finest quality of wood and metal.

Furthermore, the bed sets are waterproof and low-maintenance. When displaying Italian bedroom sets, make sure the room is not crowded with several wall units, décor and carpeting.

Highlight the idea of storage space with a dresser and make sure the lighting complements the hue of the bed set. The bed should be kept away from the dresser or wardrobe and does not display a sofa set because that will distract customers. Furthermore, it will make the room look crowded.

At ESF Wholesale Furniture, we ensure that our clients get the highest quality European furnishings for their furniture shop/showroom. If you are looking for Italian furniture in New York, take a look at our catalogue or contact us for further details.

A Beginner’s Guide to Organizing Large Furniture in a Small Shop

June 28, 2017, 11:15 am

When it comes to building customer loyalty, bigger space isn't always better. Increasing sales and satisfying your customers depends on how well you market your products. Displaying poor quality furnishings can lead to a decrease in sales but with the right furniture, you can climb the ladder of success and carve a market niche.

Proper planning and arrangements can go a long way when it comes to creating the right atmosphere, look and appeal of your furniture shop. With proper planning, interior and décor, small spaces can be made to appear spacious.

This is where European furniture comes in. With its intricate designs, blended with a modern and traditional look, European furniture will give a homely but elegant appearance to your shop. In addition to this, it will create the illusion of a larger space without making your shop look overcrowded.

Where to Begin


It can be difficult planning a proper setting for your European furnishings but that does not mean it's difficult. With the right arrangements, you can make your shop appear larger and properly display your collection.

Here are a few steps you can take:

Keep it Simple


Depending on the type of European furniture you're displaying, it is wise not to display two collections with each other. If you're displaying Spanish sofas, focus solely on them. Do not mix them with Italian sofa sets or any other style of Spanish sofas.

If the collection you are displaying is traditional, focus on traditional fittings and not incorporate anything contemporary into the exhibit. Not only will that highlight two opposite styles, unless you have a collection that blends modern with traditional, your display will stand out negatively. 

Hidden Storage


Surprise your customers with hidden storage. Not only does this make room in your shop, displaying furniture with hidden storage helps you cater to larger families.

You can display dressers instead of side tables to encourage the idea of storage.

Add Plants to Fill Up Spaces


While keeping furnishings to a minimum, remember not to add small decoration pieces that can distract the customer and take the spotlight away from the display. Furthermore, avoid adding small furnishings because that will make the room look crowded.

Plants help keep the customer focused on what's important: the exhibit.

Adding plants will make the surroundings look more natural and add a homely feeling. Furthermore, it will help the furnishings blend into a more natural environment, without making everything look overdone.

We specialize in all sorts of European furnishings, catering to vendors and furniture retailers. If you are looking to purchase European-style furniture in New York for your showroom, contact us today.

The Right Way to Display Spanish Sofa Beds

June 28, 2017, 11:09 am

Spanish furniture has carved a name for itself around the world because of its use of high quality wood for its furnishings. Known for its sofa-beds and its utilization of traditional and contemporary designs, it's become a consumer favorite for several reasons.

Because of its impeccable woodwork and craftsmanship, displaying Spanish furnishings can help you boost sales and build strong consumer loyalty.

If you are planning to invest in Spanish sofa beds, it can be difficult not knowing where to start. Since these are not ordinary collections, it can be hard finding the right way to display and highlight the features. However, it is not impossible.

Here are a few things you can do to properly display your Spanish furniture collection:

Install Proper Lighting


Since Spanish furnishings are known for their vibrant colors and intricate structures, it's important to highlight all these features. Don't let your collection blend into the interior of the room. Instead, make sure you have proper lighting; if possible, make sure to place the lightings near the sofa sets. This will help highlight its prominent features.

Keep it Simple, Not Crowded


The last thing you want is to distract your customers away from the main display. By getting rid of any clutter and adding dressers, you will not only encourage storage space ideas, you will help your customers keep their eye on the prize.

Another thing to remember is to not display décor pieces. These will hide the main display and distract the consumers. Don't use glass decoration pieces or antique vases. If you have to fill the left-out spaces, use artificial plants. These give a nice, simple look and won't avert your customers' eyes away from the exhibit.

Create a Separate Display


Placing the sofa-beds in the same room as other furnishings—especially bedroom sets—will make your collection invisible. This is because sofa-beds are supposed to be an alternate to bed sets. By keeping both in the same display, you risk both of the collections negating each other.

Create a separate display for your sofa beds collection. This will help keep them in the spotlight and you will be able to highlight their features properly.

We cater to different furniture vendors and retailers. If you are looking for wholesale European furniture in New York, feel free to contact us.

Buying Affordable Wholesale Furniture For Your Showroom: Ensure The Quality!

June 28, 2017, 11:05 am

There is no shortage of furniture types and styles available on wholesale for your showroom. And with such a huge variety to select from, buying quality wholesale furniture for your store can be a daunting task.

How can you possibly tell if your online purchases really are worth the investment?

Well, for starters here at ESF Wholesale, we deliver on all our promises…. And more! So when you purchase your store's inventory with us, not only are you getting the most amazing European style furniture at wholesale rates, but also our promise of unbridled quality. 

Remember, Customers Are Now Seeking Quality Luxury Furniture


The economy is growing. Those with better earnings want to have quality furniture for their homes.  There is absolutely no compromising on the quality of your products if you want your business to outlast the competition! Consumers now seek luxury furniture such as European style furniture since it promises beauty in design without compromising taste. And this demand is only going to grow!

Bad quality products lead to a bad reputation sooner or later. And since furniture is a huge investment for homeowners, they will come right back at your doorstep to demand returns! Don't risk their wrath.

Buy your furniture stock from ESF Wholesale to get the best of pricing and quality. We have exclusive distribution rights to some of the biggest names in the business. From Fama Italy for modern European style living room furniture, to Arredo Classic for traditional furniture for the entire home. We have brought it all to Canadian and American furniture retailers!

When it Comes To Classy, Comfortable And Stylish Furniture: We Got You Covered!


The reason why ESF is a leading company in wholesale furniture is because we offer Italian and European style furniture from more than 36 manufactures in Italy and Spain. And since European furniture designs are the most popular in 2016, vendors and retail stores across the U.S. and Canada are benefiting from this. Buying furniture from secure websites reduces the risk of identity theft. Most companies offer secure forms and processes to protect information.

We have our eyes on leading décor trends! And armed with this knowledge, we are helping vendors and retail stores stay ahead of the game by providing them with furniture that meets customers' and clients' demands. So now that you have enough information, to stock your store with European Style Furniture and make the best decision for your business.

Vendor Edition: Selecting the Right Dining Room Furniture Collection to Display!

June 28, 2017, 10:44 am

The dining room furniture can be trendy or traditional, big or small, rectangular or round, the sky is the limit!

Individuals visit a furniture showroom to explore a wide range of furniture items. Besides quality, they look for a wide choice in products.  When selecting dining room furniture for your showroom, don't be bogged down with what the trends are. Instead let your customers decide what they'd like to buy by presenting them with a wide array of choices when it comes to dining furniture. Invest in a variety of pieces, from traditional to modern and casual.

Never Compromise on the Quality When Investing In Stock


One furniture type that never goes out of fashion is European furniture. European style furniture delivers the ultimate in quality and style. If your focus is on selling elegant, tastefully made dining room furniture at your showroom, you can't go wrong with ESF wholesale products. European furniture delivers aesthetics and functionality both. It is an ever-popular furniture choice for dining rooms.

In addition, make sure you offer 100% genuine European furniture brands. ESF Wholesale offers furniture from Nieri, Mobis, Esalinea, Franco, etc. These brands are made available across USA and Canada. These are some of the biggest names in European furniture, reflecting high quality craftsmanship and artistry. 

Most importantly, test each item for quality prior to sale. Everything needs to be in topnotch condition.

Stock Up On The Necessities First!


The dining table and chair aren't the only necessities for a well put-together dining room. Side chairs, buffet tables, bar stools etc. should also be a part of the repertoire for buyers who are looking for that complete look for their home's dining areas.

Your showroom must have a variety of dining room furniture items. Provide customers with an array of sizes, shapes, styles, fabrics and colors in dining room furniture. Have a good mix of modern, contemporary and traditional items on display.

Price It Right To Move Inventory Quickly


One of the most significant factors is product pricing. ESF Wholesale not only offers you some of the biggest European brands but also makes it all affordable at affordable wholesale prices. This helps you pass on the benefit, by pricing your products right. As one of the most reliable European furniture suppliers, ESF delivers nothing but the best!

If you're looking for spectacular discounts on dining room furniture, visit the Clearance section here to take advantage of great prices!

Aspects of Children’s Bedroom Design Every Vendor Should Know!

March 24, 2017, 3:02 pm

Finding the right kind of furniture for the children's room can be a huge challenge.

If you like it, chances are that they won't. And if they like it, chances are you aren't willing to put money on it!

However, there is a very valid way around that dilemma. European Style Furniture offers a range of great options for every member of the family, and that includes the little ones. Furniture stores that sell for every room in the house should stock up on ESF Wholesale's range of high quality European furniture.

It is important that you select furniture that is multi functional and can easily transition from a kid's bedroom to a teenager's bedroom with minimum fuss. Your showroom should be able to appeal to the parents as well as the children who will be the primary users of the furniture being sold. And to top it all off, it should look fun, be easy to clean and affordable enough. The parents should not have to break into the college fund to buy their kids some bedroom furniture!

The Perfect Hideaway for All the Magic!


Anyone who has ever had, or lived with, children knows that the little ones have a knack for messing up their rooms. It is important that your furniture should have ample storage space, huge cupboards, and also under-bed storage. It's a great idea to decorate the vignettes with toy chests as accessories to the actual furniture pieces.

Remember, there are no decorative 'rules' as such, when it comes to children's rooms. Cleanliness is the order of the day. The clean lines, and clutter free designs of modern European furniture can help sell these gems off quickly.

Children love bright colors, so infuse these colors into your store décor and into the bedding, rugs and of course the lighting fixtures. But don't forget to accent it all with a neutral color that can make the whole room come together beautifully and make the entire color scheme cohesive.

Visit ESF Wholesale Now For Juvenile Furniture!


Children's room furniture has to be fun, practical and enduring. It must be sturdy enough to last years of abuse, and timeless enough to transition with the kids into their advanced years. The juvenile furniture at ESF Wholesale promises to deliver all that and a lot more!

Visit the website today to take a look at their catalog of European furniture!

Selling Large Furniture Pieces!

March 24, 2017, 2:29 pm

Furniture business is a huge attraction for anyone looking to make a quick buck; but it comes with some serious challenges of its own. When selling huge pieces of furniture, especially European Style Furniture, it is important that you also get the capabilities to display and ship these in a professional manner.

Here's how you can do that:

Always Be Prepared for Secure Shipping

For starters you should have accurate dimensions of your furniture. Don't just rely on your wholesaler to give you the stats. Instead take your time and measure everything as accurately as possible. Also, have the results ready in both metric and imperial units; your buyers may ask for either.

The width, height, depth and weight must be noted for every piece of furniture. When selling an almirah, for instance, measure the space between shelves as well as the total height of the case.

Show It Off Beautifully


It is a good idea to not only arrange the decorative objects with your furniture, but also group them up suitably in vignettes.

Create vignettes by grouping objects together on the wall, on top of a beautiful European style coffee table, grouping together chairs etc. around a garden area, etc. Arrange your furniture items, and decorative pieces and give your clientele a place to rest their eyes, stay and examine the pieces a while.

Quality over Quantity…Always!


Furniture buyers are always on the lookout for a good trade-off between high quality and affordable price.

The trouble with high quality is that it never comes cheap. And while you can find plenty of cheap imitations of high quality European style furniture, they are seldom worth the trouble buying. As a furniture seller, you will be better off buying a few pieces of quality wholesale furniture. Filling up your showroom with low cost furniture that won't move is never the idea!

The Last Word: Start Selling Wholesale European Furniture!


When it comes to home or office decoration, nothing beats the class, and extravagance of European style furniture. Take a look through the extensive European furniture catalogue of ESF Wholesale Furniture.

They offer a range of modern, eclectic and traditional designs for furniture showrooms and resellers with an eye for quality. Visit the website today, select from the comprehensive furniture catalogue and create a retail environment that attracts furniture buyers successfully!

4 Furniture Must-Haves For Any Showroom

March 21, 2017, 3:39 pm

Plan to launch a furniture showroom? Before you do, it's imperative to determine your main selling items.

From bedroom furniture to living room furniture, here are must-have features for your showroom:



Whether big or small, bedroom is an individual's personal space. It's a reflection of their lifestyle, personality and aesthetic taste.

Bedroom furniture is an essential feature in showrooms. As a showroom owner, you must provide a variety of attractive bedroom furniture items to your target audience.

Focus on both modern and classic bedroom furniture to cater to customers' varying needs. In addition, sell high quality furniture that is robust, durable and practical. High functionality is the most crucial factor for bedroom furniture. People look for furniture pieces with enough storage. Check furniture source material, design, paint, finishing, etc.

Your furniture choices for the bedroom should include full size beds, twin size beds, wooden frames and mattresses, drawers, and more. Make sure you offer bedroom furniture in an array of sizes, shapes and colors.

Furthermore, throw in kids' room furniture as well, such as full size beds, twin size beds, shelves, etc.

Living Room


The living room is the central room of any home. Families relax and unwind here. It's also the main entertainment center.

While people usually look for exquisite, functional bedroom furniture pieces, they want comfortable furniture pieces for the living room. The right furniture, after all, can transform the entire look and feel of a living room. Moreover, the living room furniture should be easy to clean and maintain.

Your furniture showroom choices for the living room should comprise sofas, accent chairs, coffee tables, sectional sofas, sofa beds, recliners, loveseats and ottomans.

You should provide furniture pieces in a wide range of colors, sizes and shapes.

Dining Room


When it comes to the dining room, most customers look for classic, formal choices. As the dining table is the central component, make sure your showroom has tables in multiple sizes and shapes. Rectangular, angular and circular shaped tables are always in vogue. Check the color and finish of tables.

Other must-have dining room items include, but are not limited to, side chairs or accent chairs, sideboards, consoles and bar chairs.

Wall Units


You should include wall units for sale, including entertainment centers, consoles, and hall units.

If you want to buy the abovementioned items from a trustworthy source, choose ESF Wholesale Furniture. We offer a wide range of European style furniture from top brands, including Dupen Spain, SMA Italy, Fama Spain, Nieri Italy, and more. We serve vendors, interior designers and showroom owners in the U.S and Canada.

From modern bedroom furniture to leather living room furniture , we have something for every showroom at ESF Wholesale. Explore our new arrivals .

Furniture Showroom Design: Everything You Need To Know

March 21, 2017, 3:30 pm

Looking for furniture showroom design ideas? You are at the right place!

It's important for showroom owners to spend time thinking about the design layout of their stores. Creating an attractive design layout is key to attracting customers and influencing their buying behaviors.

Here are some tips to make the most of your showroom design:

Tell a story


People shop at furniture showrooms to explore latest trends and seek inspiration. You can inspire shoppers by telling them a unique story about your business.

Select a color and design theme for your showroom. For instance, if you're selling European style furniture, you can opt for a vintage design layout. Add antique chairs and tables to transport your customer back in time. Your showroom should give them a warm, inviting feel.

Make customers walk the path

Create the general layout of the showroom in a strategic manner. Majority of customers turn right as soon as they enter any store. Thus, your store should have a similar layout. In other words, as soon as a customer enters, they should be exploring furniture items and then heading towards the checkout.

Also, make sure the showroom has a straightforward path so that customers get maximum exposure to items. Apart from increasing the chances of a customer making a purchase, this type of layout helps maintain the flow of traffic in the showroom.

Focus on attention-grabbing furniture pieces

Place the hottest selling items in strategic spots. For example, the end of the aisle or near the entrance. Putting them near the entrance will make attract buyers and make them visit your showroom. On the other hand, if they are at the end of the aisle, customers will have to browse the entire showroom.

Update your display

Keep changing your display from time to time. Don't just stick to conventional displays. Get creative and mix things up.

Need to buy European wholesale furniture for your showroom? Contact ESF Wholesale Furniture now! We provide a variety of European furnishings and products for vendors, interior designers and showroom owners. You will find a wide range of furniture items in various colors, designs and finishes.

ESF Wholesale has a wide stock of Italian and Spanish furniture from leading brands, such as Nierri. All items are available at budget-friendly prices.

We ensure complete quality control by inspecting every item before delivery. Check out our latest arrivals and get the best in European furniture!

Affordable Italian Wholesale Furniture: You Need It!

December 22, 2016, 4:46 pm

Italian furniture pieces are must have items in showrooms. Classy and stylish, Italian style furniture is one of the most sought after furniture items in the world.

However, with the unlimited choice of furniture suppliers, picking affordable, high quality Italian wholesale furniture for your showroom can be tough.

How do you choose furniture items that meet your customers' aesthetic and financial needs and generate sales?

Here are some simple tips that can help you select Italian furniture for your showroom:

Invest in big name brands

Nothing sells better than top Italian furniture brands. From Nieri Italy to Status Italy, there's plenty of great options to choose from.

Keep in mind, brand name is synonymous with quality. That's why go for renowned, chic furniture brands that are in high demand.

Stock a variety of furniture items

Some furniture vendors have a limited stock of Italian items. It's crucial to provide a wide variety of furniture items, including furniture for bedroom, living room, dining room – among others.

Similarly, your showroom should have all types of furniture pieces, including accent items. 

Focus on style

Furniture buyers are on the lookout for unique, attractive pieces. Make sure your furniture showroom comprises elegant Italian pieces that they are not likely to find elsewhere. 

Pick contemporary and traditional Italian pieces in diverse designs, colors, sizes and patterns. Simply a catalog from your furniture wholesale and then narrow down your options.

Quality over quantity

As an Italian furniture seller, you should focus on selling authentic, superior quality Italian furniture pieces. But remember, quality comes with a price. Stock up your showroom with a few items with excellent material, construction and finish.

You can obtain genuine Italian furniture from a reliable supplier. Otherwise, you will end up with substandard goods or cheap imitations.

Ask your wholesaler about furniture materials and finishes. Make sure the supplier has a professional quality control team to ensure product quality.

Check supplier's delivery and shipping policy

Before placing order, check the supplier's delivery and shipping terms and conditions online. Inquire about delivery charges. Also, double-check when you will receive your stock to prevent any issues.

Inquire about return and repair conditions

Does the Italian furniture supplier cover repair and replacement for damaged items? Many suppliers don't. Thus, it's always a smart idea to ask about the supplier's replacement, repair and return services.

When it comes to buying 100% authentic Italian furniture, ESF Wholesale Furniture stands out. As a leading European furniture wholesaler, they provide an extensive range of superior quality, stylish and functional Italian furniture to vendors across the U.S. and Canada.

ESF Wholesale is committed to impeccable quality and standards. In order to maintain product and service quality, the quality control team at ESF Wholesale checks every single piece carefully. In case of damaged items, they offer repair and replacement services too.

How To Ensure The Profitability of A Furniture Business?

December 22, 2016, 4:45 pm

If you're planning to set up a furniture showroom, you have come to the right place.

Although there's no single formula applicable to all showrooms, the following factors can help you build a profitable furniture business:

Know your market

First off, identify your target market. Who are your customers and what type of furnishings do they need?

If you specialize in European furniture, does your target market demand Italian or Spanish pieces?

You must understand your target audience's needs and desires in order to provide the right type of furniture items to them.

Sell quality furniture

Selling quality furniture will earn you respect from customers. No customer will spend a dime on inferior quality furniture items.

Invest in authentic, outstanding pieces that will help attract and retain customers. Inspect the materials and finishing of all items.

Keep well-stocked, up-to-date inventory

Update your showroom inventory from time to time. Try to have a good mix of different furniture items, such as chairs and table, bedroom set, etc.

Similarly, invest in contemporary, classy pieces that are in demand. Keep in mind; customers are always on the hunt for modern, unique and fresh furniture designs and patterns. Make sure your showroom has such pieces.

Add new collections to your stock to keep things exciting. Also, arrange all items strategically in order to create a stunning display.

Update your stock with an array of designs, colors and patterns.

Provide prompt, professional customer service

Prompt, professional customer service can take any business to the next level. Train your customer service team in dealing with customers in a respectful and courteous manner.

Always monitor customer feedback. This will give you an idea of what they want. In case of customer queries, concerns or complaints, address them immediately. Try to exceed their expectations, but don't overpromise. That won't work in the long term.

Building strong customer relationships is crucial to expanding your customer base and generating more sales.

Deliver furniture items on time

Another significant aspect of furniture business is the delivery service. Since delivery and shipping are the final contact point with the customer, it has to be efficient.

Once you have confirmed the day and time of delivery, make sure the order reaches customer on schedule. Ensure that your delivery team has the tools to handle all orders appropriately.

Follow these tips to build a successful furniture business.

Looking for European style furniture from a reliable wholesaler? European Style Furniture (ESF) Wholesale has got you covered! ESF provides an extensive collection of wholesale furniture items to vendors across the U.S. and Canada.

The company maintains a vast stock in its Staten Island warehouse and offers a variety of furnishings, including items for living rooms, dining rooms, and much more.

The Finer Points of Buying Furniture at Wholesale Prices!

December 22, 2016, 4:45 pm

Finding a reliable and reputable wholesale supplier is crucial to a furniture business owner. Yet, many furniture vendors struggle to find a wholesale supplier. In fact, the search for the right one can be a daunting process.

However, these tips can help you pick the best wholesale supplier for your furniture store:

Assess your business needs

Before you start your search, analyze your furniture business requirements and objectives. What type of furniture items do you want for your showroom? Identify the brands you are looking for. Next step, determine your budget as well.

Find a wholesale furniture supplier who meets your specific requirements.

Research wholesale furniture suppliers

After identifying your business requirements, start looking for a trustworthy supplier. The general rule of thumb is to pick a well-known wholesale furniture supplier.

Reputable suppliers have extensive experience and expertise in the industry. Due to their outstanding reputation, they have distribution rights from leading furniture manufacturers.

Search for suppliers online or ask your contacts to make recommendations. You can check furniture suppliers' service and product reviews online. Another valuable tip is to ask wholesale furniture suppliers' for references.

Most wholesale furniture suppliers are more than happy to show testimonials. Speak to the suppliers' previous customers to get an idea of what it's like working with them.

Discuss pricing and payment

Once you have shortlisted a few names, ask each supplier about payment. Discuss payment terms and conditions in detail. Do they offer any discounts? What is the standard payment mode?

Do not hesitate to ask any questions regarding product pricing and payment. Pick supplier whose pricing and payment terms meet your financial needs.

Analyze other terms

It's imperative to check all the terms and conditions of a wholesale furniture supplier. These include, but is not limited to, delivery and shipment, return policy, and repairs and replacement.

What are the delivery and shipment terms? Do you have to pay for shipping? How fast do they ship the furniture items? In case of broken furniture items, do they offer repair and replacement services? Be sure to ask as many questions as possible.

Explore furniture inventory online

Most importantly, check out the supplier's inventory online. Check details about the products they are selling, including furniture material, color, size, etc.

Of course, buy high quality furniture items that are the right fit for your showroom. Also, pick a wholesale furniture supplier who has extensive collections from leading furniture brands.

If you need wholesale European style furniture in New York, check out the extensive catalogue of high quality wholesale furniture at ESF . The company offers items to vendors from all around the U.S. and Canada.

Selling Furniture? Stock Up On Pieces That Are Always In Vogue

December 22, 2016, 4:44 pm

European furniture is one of the most popular furniture types for decades. Having a unique blend of beauty and functionality, European style furniture is a great choice to keep at furniture stores or showrooms. After all, it's one of the best selling items.

If you're a furniture showroom owner, here is why you need to invest in European style furniture:

Visual appeal

European furniture is known for having extravagant, grandeur appeal. European furniture designs have gained widespread recognition over the years.

Whether you call it European design furniture or traditional furniture, the fact is that it stands for sophistication and style.

With its exceptional beauty and minimalistic designs, European design furniture is perfect for any room, including bedroom and outdoors.

Although European furniture has classic beauty, the use of advanced manufacturing processes has given it a contemporary touch. This makes it suitable for modern décor as well. Furniture vendors can find a variety of stunning, unique furniture pieces for their showrooms.


When it comes to high quality furniture, nothing beats European furniture. Put simply, European furniture represents top quality wood, exceptional workmanship and fine finish.

As a furniture vendor, you can pick high quality, authentic European furniture from a reliable source.


Besides aesthetics, European furniture is highly functional and practical. Designed to meet the storage and organization needs of smaller spaces, European furniture is appropriate for varying interiors.

Most importantly, authentic European furniture lasts for years. It's made of robust and durable materials. Therefore, European furniture is a practical choice for most people.

These are the main reasons why European furniture items are must have in showrooms. There's no doubt that your customers will gladly pay for it.

Interested in ordering European style furniture? Get in touch with us.

We offer a large range of furniture items to vendors across the U.S. and Canada. As a New York-based European furniture wholesaler, we cater exclusively to vendors, interior designers and showroom owners.

We provide European furniture collections from reputable names, including SMA Italy, Fama Spain, Dupen Spain, Status Italy, and more. You can find an array of furniture items at ESF Wholesale, including furnishings for dining room, living room, bedroom, wall units and more.

Explore our selection of European furniture and place an order online. Available in various designs, sizes and designs, these furniture designs are perfect for all showrooms.

Color Psychology: Use It Right To Get More Sales!

December 22, 2016, 4:43 pm

One can't deny the power of color, especially in a furniture showroom. Colors have a profound impact on customer behaviors.

After all, customers consider a variety of factors, including furniture quality, price and color to make the buying decision. Needless to say, furniture showroom owners can make use of the right colors to influence customer buying decisions.

Similarly, they can use various colors to create a unique buying experience for their customers.

Here is how you can use colors in your furniture showroom to generate more sales:

Tell a story

Use colors smartly in your showroom to tell a story. Don't just pick colors you like. Instead, decide a theme and pick appropriate colors for that.

For modern living, pick bold colors, such as red or black. Similarly, if you want to showcase classic bedroom collection, stick to white or brown. White and brown represent simplicity.

Highlight certain furniture pieces

The right colors can highlight certain furniture collections. Make use of colors wisely. You can grab customers' attention by using bright colors. Think in terms of red, yellow, orange or fuchsia. In other words, use colors that pop and will compel your customers to notice your merchandise.

However, don't overdo bold colors. If you're displaying chunky furniture items, stick to softer colors that won't overpower your display. Focus on creating a balanced mix of colors. 

Relaxes shoppers

Warm colors, such as white and brown, and perfect for the living room and dining room. Warm tones represent coziness and safety. They are the most preferred furniture colors.

Meanwhile, cool tones such as blues and greens are soothing and inviting. They help promote a relaxing environment. Adding a few colorful accessories to dark furniture pieces can have a lasting impression on shoppers.

If you're searching for top quality European wholesale furniture for your showroom, look no further. ESF Wholesale Furniture provides an array of European style furnishings and products for vendors, interior designers and showroom owners.

From Italian to Spanish furniture, you can find an extensive range of furniture items in stunning colors, designs and finishes. Be it contemporary or traditional, ESF Wholesale has a wide stock of European furniture items from leading brands. 

Moreover, ESF Wholesale is ensures complete quality control by inspecting every item before delivery. The company also offers replacement parts and repair services.

Check out the latest arrivals and get the highest quality European furniture to impress your customers.

Various Furniture Styles: Pick the Right One for Your Showroom

December 22, 2016, 4:43 pm

European Furniture:

Buying wholesale furniture for a brand new furniture store can be tricky. You will have to research the buyers in your location, their furniture needs, the sizes of their homes and family sizes, etc.

Then you will have to make the actual selection, ensuring that your store can cater to their furniture needs.

Here are a few considerations to keep in mind:

Make Sure You Carry Basic Furniture for Every Room of the House

Each family has specific furniture needs for every space in their house. Make sure you offer them viable alternatives: from affordable to extravagant; from contemporary to traditional for every room and let them decide the best options for themselves. They might want to hide the TV, or create a cozy reading nook and some great lighting options. Make sure your store can cater!

Carry Complementary Pieces

Your client may be a book collector and looking for an exquisite library, perhaps they need a TV cabinet, or maybe they want a TV cabinet in the bedroom. It's also a good idea to carry tableware that goes well with your kitchen and dining table furniture pieces.

Make sure your buyers have access to complementary pieces that let them carry out their hobbies and activities!

Never Compromise on Utility and Materials

The furniture you select for your store must be made from the highest quality materials whether it's leather or fabric or wood.

If you are catering to families, they will want durable products that can stand up to abuse by children, pets and guests, etc. On the other hand, if you know your clients are looking for high end furniture, they will be more than willing to pay for more delicate and better looking items. So pick between leather and chenille carefully, or better yet, carry one of both to ensure that all your clients have what they need right in your store.

The Last Word

Every piece of furniture in your store will not be the perfect fit for every prospective customer. So as soon as they walk in, it is important that you gauge their needs, understand their requirements and take them straight to the pieces that you know they'd like.

If you are looking for high quality wholesale furniture, you can't do better than European style furniture.

ESF Wholesale is a dependable online destination for European style furniture online. Visit their website to place a wholesale order now!

European Furniture: Style & Elegance in Furniture Design!

November 25, 2016, 5:12 pm

Thanks to manufacturers like Status Italy, Arredoclassic Italy and Fama Spain among others creating minimalistic contemporary furniture; it is no wonder that European style furniture is considered to be the peak of style and elegance in the interior décor industry.

For those seeking to add luxury to their surroundings, European style furniture presents them with a beautiful option. However, if you are to include such furnishings for homes or workspaces in your store, it is essential that you know which manufacturers presents your style of furniture.

And for that, ESF Wholesale is here to help!

Luxurious European Style Furniture

If you're looking for luxury style furnishings, your best bet is to go with companies such as Franco Spain or MCS Italy among others. Providing furniture for bedrooms, living rooms and dining rooms, each of these companies offer a softer design that borders on simplicity and luxury without going overboard.

However, if you're looking for a more luxurious brand, Franco Spain would be your best bet since their designs often reflect superior style in more elegant colors.

Minimalist European Furniture

For minimalist designs, companies such as SWH Classic Living, RXN Classic Living and ESF Style Collection provide the very best designs in genuine leather.

Fitted for comfort as well as style, the minimalist designs of each piece of furniture are combined with classic styles to make the pieces easy to integrate. While minimalist designs are supposed to stand out, these designs offer comfort as well as an aesthetic appeal alongside so that the furniture is easy to use. All these designs can be incorporated in home as well as workspaces.

Contemporary European Style Furniture

Contemporary style manufacturers such as FLR Modern Living, Camelgroup Italy, Dupen Spain and ALF Group Italy offer some gorgeous pieces for home use. Designed to present an uncluttered clean style with a multipurpose structure, each piece of furniture presents a modern exterior with a balance of elegance.

Contemporary furniture is basically a balance between modern, luxurious and minimalist while still maintaining comfort and thanks to these manufacturers, that is exactly what we get.

Buying European Style Furniture

Of course, these are not the only manufacturers at ESF Wholesale furniture that offer such styles of furnishings. If you want to explore our collections, contact us to make the right purchase for your store!

Five Leading Trends in Furniture Design, And How It Can Help You Sell More!

November 25, 2016, 5:11 pm

When speaking of an industry that is expected to reach $695 billion by 2019, it is crucial that we research this rise from a market standpoint!

The furniture industry deals with a lot more trends than designs and styles. Here, we delve into the top five trends that we've seen!

Five Trends in Furniture Design

I. Rise in Home Office Furniture

Telecommuting has given way to an increase in demand for home office furniture such as office chairs, filing cabinets and desks. With more people now discovering the multi-purpose uses of office furniture, the market, as a whole, has forecasted growth in this particular style of home furnishings.

II. Versatile Furniture is Gaining Popularity

Along with home office furniture, versatile furniture in other designs has also gained popularity. Consumers are now not only looking for style, but they're also seeking designs that would be appropriate for single or two-person households. Since many live in smaller spaces, having multi-functional furniture has become an important part for every consumer's home.

III. Online Wholesale Markets are the Fastest Growing Channels for Retailers

Retailers are now looking to online sources for their furniture stock. With the consumer market becoming more diverse yet concentrated in style, retailers want to sell every style—from minimalist to contemporary European. As such, they are seeking better sources so they can benefit from a larger collection of furniture from numerous manufactures.

This is also one of the reasons why ESF Wholesale Furniture is such a popular choice for retailers across USA and Canada.

IV. Luxury Furniture is Becoming Popular

Luxury furniture, especially European style luxury furniture, is become quite popular in the consumer market.

As the economy has burgeoned, more and more people have taken to furnishing their homes with beautiful luxury items for a more sophisticated living and work environment.

In terms of location, consumers in the US and Canada lean more towards European designs for their home furnishings.

V. Furniture Vendors are Going Green

Besides these trends, the most impactful trend has been that for the need for a green industry. Many furniture manufacturers have now converted their systems to that of developing environmentally friendly furniture. And although this type of furniture was expensive in the beginning, the rising demands and increase in companies converting to such a system have given way to more affordable eco-friendly furniture!

So now that you know the trends that have shaped our furniture industry, incorporate them into your own retail business to benefit!

Contact ESF Wholesale to purchase quality European style furniture so your customers can buy from the best collection!

Furniture Sellers: How to Maintain an Inventory of High Quality Wholesale Furniture

November 25, 2016, 5:10 pm

We have been providing wholesale furniture to showrooms across USA and Canada for more than a decade; this gives us a unique perspective into the merchandising and sourcing needs of modern furniture sellers. Whether you're starting an online furniture store or a brick-and-mortar retail business, you need a stable, consistent source of inventory. Or else, you are simply going to end up disappointing your clientele. The lack of product variety and constant backorders can put off the most avid of furniture buyers.

As wholesale furniture suppliers for thousands of retail entrepreneurs, we are the biggest source of high quality European furniture products and their wholesale supplier of choice.

Manage Inventory to Ensure Better Client Satisfaction

The back of the showroom floor, i.e. the warehouse, is where all the action happens. While it is true that this is where the inventory is stored, the last thing a competent furniture reseller might want to do is spend hours in there trying to hunt down a particular product because a customer suddenly asked for multiple pieces!

Select one good method of inventory management and stick to it. Make sure your products at the backend are always organized, so that sales are always lightning fast. Also, isn't it just nice to know where to find something when you need it?

Group Your Products Together

Place them by style, design, type, room etc. so you can get straight to the section where you know they'll be. For example, if you are looking for table lamps, you know if you have found one, you have found them all!

Always keep the Aisles Clear

Cluttered warehouses really don't serve any purpose, and can even make it more difficult to find products when you need them. Make sure that the aisles are clean and spacious enough for multiple staff members to walk through. This will help you make sales faster and ensure better staff satisfaction as well.

Mark Products with Pictures

When you buy wholesale furniture from us, you can clearly see what you'll be buying with beautiful detailed images of each item available on our website. Print them out and stick them on the box when the furniture gets to you. So you know exactly what collection is stored where and you can access it easily if a customer demands to see a particular product in store.

Would you like to learn more about our wholesale furniture products that are the epitome of Italian craftsmanship? Call us at 718-442-7400 or visit the ESF Wholesale Furniture online catalogue to take your pick! 

Prerequisites for a Successful Furniture Store

November 25, 2016, 5:08 pm

Furniture business is a major attraction to first-time business folk because of the high profit margins. And if you think about it, a furniture retail store is one of the biggest, most lucrative businesses out there.

But then why is it that all of us have seen a furniture store pop up in our neighborhoods, at one time of another, and then promptly proceed to closing down a few months down the line?

While there is no single formula to the success of a business store, some things are common among successful furniture sellers who manage to stand the test of time.

As experts in wholesale furniture, we have worked with thousands of furniture sellers across USA and Canada and contributed to their success and longevity. Here's what we suggest all new furniture sellers should focus on:

Learn More about the Market

Find out what your customers need from high quality wholesale furniture? What are their design and style aspirations? Attract their attention and talk to them where they are present. Advertise in ways others don't usually think of, i.e. giving seminars, working with community centers, handing out fliers about European style furniture, etc.

These tactics have worked for many of our wholesale furniture buyers in the past.

Set Up Shop

Whether you are selling online, in store or attacking the market on both fronts, make sure that your furniture catalogue is perfectly visible in the best possible light. Everything else takes backseat.

The furniture must be arranged beautifully and the store/website must be arranged to make browsing easier. The ordering/buying process should be as quick and painless as possible as well.

Carry Quality Wholesale Furniture

There is no doubt that high quality furniture is what attracts buyers, while your sales skills help retain buyers, making them customers for life. Your advertising, selling and social skills might be on point, but if prospective buyers don't like what they see in your catalogue, then nothing can save the furniture store.

So invest in high quality furniture and furnishings for your store, and build a reputation for providing the absolute best money can buy. Continuously update your collection depending on the time of the year and customers tastes. Offer them variety and they'll keep coming back for more!

The Last Word: Call On Us For The Best Selection Of European Furniture!

When it comes to wholesale furniture, nothing can beat the workmanship of Italian products. Take a look at our catalogue of the absolute best European furniture, and place your order today!

Are You a Furniture Retailer? Here’s How You Can Start Your Furniture Business

August 16, 2016, 4:55 pm

Being in the furniture business is just about the safest business venture you can partake in.

As a company that offers wholesale furniture to all vendors and retail stores in the U.S. as well as Canada, we at ESF Wholesale Furniture have a lot of experience on what makes and breaks a furniture business.

Here are some significant factors that can affect the success of your store.

What Do You Need to Start a Furniture Business

1. A Niche

Decide specifically the type of furniture you want to sell. Identify your target market and research whether the style you're looking for will garner attention from the masses. For instance, if you decide on Italian contemporary furniture, check whether the area in which you are situated needs a source for such a style.


2. Proper Sized Store

Find a store that properly accommodates your business, keeping in mind that the more spacious store you seek, the more rent you will have to provide. However, don't simply buy a small store just so you can stuff it with your products. A comfortable looking establishment allows customers to feel welcome and not overwhelmed.


3. Building and Location

The appeal of your building and location can help bring in customers. For instance, if you are renting a new business, you will need to make sure that the exterior looks fresh and clean.

As for location, try to locate an area where you will most likely be seen. Highly traffic areas can easily determine the popularity of your store. However, if you choose to rent or buy a store which is hidden from mass view, you will need to get some funds for marketing and advertising.


4. Determine Labor

You will obviously need a workforce to keep up with the constant demands in business such as selling, organizing and maintaining the shipping process. Determining the number of employees for your store will give you the chance to divide the profit so that you can invest a substantial sum on quality furniture.


5. Source

Cheap quality equals to a bad reputation. If you buy furniture from a source that offers cheap furniture, you may end up regretting your decision. Companies such as ESF Wholesale Furniture that enjoy exclusive rights of distribution from some of the best European furniture manufacturers are the only sources that can provide you with enough quality furniture to help you maintain your reputation as a trusted furniture store.

Maintaining a furniture retail business is hard work. But with these tips and a little help from ESF Wholesale Furniture, we hope that we are able to help you in starting a business that will remain a success for the years to come.

How Businesses Maintain their In-Stock Inventory Management

August 16, 2016, 4:54 pm

Companies such as ESF (European Style Furniture) distribute stocks to businesses all over USA and Canada. As such, it is important that we manage our inventory in a compatible way so that our clients receive their products in due time.

Inventory management for wholesale furniture consists of numerous factors that we practice to make sure that our planned distribution maintains its course of supply, production and stock replenishment.

What Does Inventory Management Entail?

Inventory management, in case of wholesale distribution, specifies the form and profit of the stocked goods. The process mostly takes place within the location or multiple locations where the regular or planned supply of stock and materials go through.

Scope of Inventory Management

Gains from inventory management include optimal levels in stock and a greater chance for handling any changes in business that the company may need to respond to.

The on-going process of inventory management includes;

· Managing carrying costs of inventory

· Inventory visibility

· Space availability for new stock

· Physical inventory

· Forecasting future inventory price

· Inventory evaluation

· Inventory inspection

· Replenishment

· Quality management

· Replacement of damaged goods

· Asset management

Best Practices in Inventory Management for Furniture Retailers

1. Stocking Products in Pieces

Many companies like ESF store their products in parts which can later be assembled if a client means to purchase the item for their store. Like many furniture pieces, these items are wrapped in flat packaging so as to reduce the cover space in our warehouses. This in turn, lessens the cost of transportation and shipping to the stores.

2. Adopting a Real-Time Stock Monitoring System

It pays to be wary of situations where the stock may be missing. Investing in the latest monitoring technology can allow you to keep track of all stock details and order more if a furniture part or accessory falls short. Many companies use software that allows us to access and sync our inventory easily and alert us of any new stock requirements that may be needed.

3. Building Relationships with Partners and Manufacturers

The key point for any successful business is to maintain a sustainable relationship with the supply manufacturers as well as their clients. By doing so and maintaining a long term contract with the business, we are able to negotiate prices and bring in only the stock that is required with complete focus on material and quality. Also, by building such a connection, we are also able to receive our stock in time.

To Sum it up

By practicing these factors and maintaining an astute focus on our management, ESF (European Style Furniture) is able to provide quality European style furniture for businesses that find our stocks to be better suited to their needs.

Questions You Should Ask Yourself and Your Furniture Wholesaler

August 16, 2016, 4:52 pm

When approaching a wholesale supplier for your furniture business, it is important that you have proper information about their distribution processes and how their supply will benefit your trade.

Companies such as ESF offer comprehensive services to clients. However, for those who are new to the furniture business, there are several questions they should ask in order to determine expectations from their services.

What Questions Should You Ask Yourself and Your Supplier?

· Does Their Website Offer Exact Product Images and Descriptions?

Websites that offer details about the products they are selling can cut back on the time you would have spent researching the stock. Many companies, including ESF, provide disclaimers about the colors of their stock. The shades can be different than what it appears digitally. Such information is an indicator that the company will offer professional services.


· Do they Offer Shipping or Shipping Assistance?

Let's take the services provided by ESF as an example. ESF offers home deliveries and store drop offs for all business in the New York tri-state area because our warehouse is situated in this location. However, for clients who maintain their businesses in other parts of the U.S. or in Canada, we offer assistance in finding trucking services that would ship the stock.


· Do they Offer Proactive Monitoring and Replacement Services?

Many companies that offer wholesale stock to different vendors and retail stores do not offer replacement services since they have limited products. However, if you want a long-term wholesale supplier, ask them if they offer replacement parts and repair services.

We at ESF offer such services on all our merchandise. Although before every shipping, our professional Quality Control Team checks through the whole stock to make sure that nothing is amiss.


· Do They Respond Quickly to Market Trends and Changes?

Never choose a supplier that isn't up-to-date with the evolving market conditions and trends.

Companies that deal with trends and fashion changes have to stay on top to make sure that their clients get the best stocks for their store.

At ESF, we offer new arrivals in a completely different section so that clients can get the merchandise earlier than their competitors. However, we also offer older products in a separate Clearance section for those who need to re-stock on older items.

You depend on your wholesaler to provide you with the best for your business. So keep these questions in mind when you start your search. If you want to stock your store, contact us today to inquire about our European furniture.

Why Italian Furniture is the Pinnacle of Luxury

August 16, 2016, 4:37 pm

Why Italian Furniture is the Pinnacle of Luxury

It's no surprise that when it comes to instruments of hedonism, the Italians lead by a mile.

Any object or idea that has taken birth in Italy has always been one that has provided its admirers with a unique and strong taste of design and innovation.

Let's take the concept of Italian furniture as an example. As a source of one of the most beautiful designs in the industry, Italy uses their ingenuity and tact to provide exquisite style. But is that truly the only reason why Italy stands at the forefront for luxury furnishings?

To answer that, we at ESF (European Style Furniture) look deep into the history and numerous reasons why Italian furniture is so loved.

History of Italian Design

Italian furniture designs have been synonymous with luxury since the early mid-1900s. Taking their inspiration from French art deco styles in the beginning, Italian furniture designers began incorporating aspects of industrialization to produce minimalist and modern styles after WWII.

As well introducing the Rationalism movement in their post-modern designs, Italian designers gained more ground in the industry by involving Avant-garde designs during the 1960s and 1970s to acquire more unique designs that offered an artistic look in home settings.

Around this time, the fashion industry of Italy started gaining more attention from the rest of the world. And soon, people from all over were seeking products that were stamped with a “Made in Italy” quote.

Suddenly, acquiring furniture, clothes and automobiles started transferring as a status symbol among the rich and famous. In the modern age, Italian contemporary furniture became more of a practical style of taste, one which spoke of history, prestige and luxury.

Why Italian Style is Iconic


Italian designers created art by incorporating minimalism in their furniture styles. By using clear lines and simpler geometric patterns, Italian furniture adds a minimalist touch that is less likely to clash with any other item in a person's home. The idea behind Italian furniture is that the design has to look simple. With trim details, aesthetically appealing color combinations and a mixture of materials, most products that are made offer a certain touch of vitality to the piece.


Many Italian fashion designers state that the otherwise minimalist and simple forms of Italian furniture are so, because they promise multi-functionality through their design. The work and passion that goes into each style of Italian furniture allows the homeowner to add their own style, accessories and colors to the whole look, making it more personalized.

Inspiration through Art and Culture

Italy has always been a country that uses its surroundings to express their love for arts and culture.

Because Italians were naturally exposed to so much natural beauty throughout their lives, they used their resources to offer an aesthetic to those who wanted to experience the same beauty in their surroundings.

Through the many designers who are connected with our company, ESF also offers beautiful Italian furniture to all vendors who want to sell gorgeous luxury furniture. If you're as inspired by Italian design, contact us today, and stock your store with the very best wholesale furniture that Italian designers have to offer.


Drilling Holes for Handles in Camelgroup Casegoods, How to Video

October 15, 2012, 11:02 am

Here's the link to the "How To" video showing the process of drilling holes in the nightstand:

This video will show you how to drill the holes for handles in Camelgroup casegoods. Please decide what handle size you are using and choos the appropriate pilot holes. 

Introducing FAMA - Modern Sofa Sets, Spain

October 13, 2011, 11:47 am

We thought you'd be interested to hear about this! We have just launched two Fama Factory Stores in New York and New Jersery and a Fama Gallery in Illinois. Fama is a Spanish manufacturer creating high quality, modern and functional fabric sofas. More stores will come soon in other areas. Please check Fama website for more info at Please contact us for more details.

Here are some pictures from the NY store:


And one more: